Starting a business online is all about cutting overhead; getting your products and services in front of the public quickly and marketing yourself in new, cost-effective ways. By writing down goals, such as the ones in this table , you can decide what to tackle first and how to do it: While your online business is in the planning stages, finding a host for your website, your blog, and any storefronts you set up to sell your products is an essential requirement. The copyright symbol and current year are placed prominently at the bottom of every page. This includes an average time between the changes, a number of changes in a time period, and a comparison of a rate of change in a current time period with a rate of change in a previous time period. Reduce your workload while expanding your marketing efforts on Facebook: Instead of managing both a business page and a personal page, simply allow subscribers on your personal Facebook page. Purchase a domain name. Add meta tags. Privacy, shipping, and return, and other use policies are clearly visible and easily accessible. Make customers feel special by sending loyalty discounts and other exclusive offers to your registered users or frequent buyers. Sign up with a company that does website hosting full-time. Follow customers and vendors as well as influential bloggers, journalists, industry analysts, and others with a large following and significant influence on your business or industry. Gather your nerve. Pages are responsive and the site is displayed properly in all mobile formats. The history of the web page is important. You have to take and retake photos, edit those photos, get sales descriptions online, and do the packing and shipping that’s required at the end of a sale. Before we get into the best online business you can start, let’s overview the rest also powerful money-making online opportunities. The following schedule spells out when you need to do all your eBay activities if you plan to get your sales online on a Sunday. Your domain name is your online address. Try these suggestions and quick tips for launching your website and engaging your customers. Use promoted tweets and Twitter cards as inexpensive ways to advertise your products in Twitter. Make an effort to include your keywords in the headings on your pages, and in the text as well. For example, if your business is about tools, you may want to create a site called "The Tool Master." Put your keywords in the title. The answer to that is Absolutely! Doing so will help broaden its customer base, boost its search engine optimization (SEO) results, and make more money. Joel Elad is the head of Real Method Consulting, where he provides consulting and advice for e-commerce companies and entrepreneurs. The content is free of misspellings and grammatical errors. Special commands that are spelled out with coding language (HTML or PHP, for example) are displayed properly when the site loads. Meta tags are keywords added in the Head section of a web page, between the and tags. All e-commerce-related functions, such as the shopping cart, operate correctly. Starting an Online Business All-in-One For Dummies Cheat Sheet. Each performs a function and helps you achieve a core business goal. The number of new pages associated with the document matters as well. Sprinkle around those keywords. Have a home base from which you can promote all your, Create a business name and logo and find a host for your, Keep up with customers and build loyalty with giveaways and, Start a business Facebook page (separate from your personal, Resolve to post on your own blog on a regular basis and respond, Reach niche customers who are passionate about specialty, Find marketplaces that specialize in the types of items you, Give customers a way to talk back to you and to one, Create a WordPress blog and allow comments, or interact with, Sell mugs, bags, and other merchandise printed with my original, Sign up with a specialty marketplace such as, Find a site that offers predesigned templates that make my, Lots of hosts offer website templates. Choose a name that reflects your business. Make sure your pages ink to other well-designed, content rich sites. Create a “fan page” for your business on Facebook. Social media marketing is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. Hold a pinning contest on your website by encouraging customers to pin an image of one of your products to their Pinterest boards. You need to be ready to really do some work. For the investment of a little sweat equity, you potentially reap big results. Keep your site growing. It helps to choose a domain name that includes words that relate to your business idea. Create a YouTube channel for your online business, regularly add fun and useful videos, and then encourage customers to view and share your videos with others. Add brochures, PDFs, SlideShare and PowerPoint presentations, and videos to your profile under the Summary section to provide interesting content that anyone viewing your profile can download or share. Lots of resources are available to help you do everything from creating content for your website to building a long list of loyal customers. Next, you need an … Register your site with Google. Find creative ways to thank customers for visiting your site and for making a purchase. Selling online, whether it’s by yourself, with a partner, or with a team of employees, is full of tedious and time-consuming activities. Get linked. You need to learn how to sell, market, and promote your business online. Here are some suggestions based on the type of merchandise you want to sell: Search Engine Optimization (SEO) and viral marketing are two cost-effective and highly popular ways to get the word out about your online business. Send customers tips or brief articles that are fun or innovative or that show how to use your products or services to save time or be more productive.