Because billboards come in all sizes from the small poster type to the enormous billboards that can be the size of a whole building, they can easily be damaged. We hope you enjoy this website. Most people on roads and highways are those who can afford a car or an automobile, which corresponds with their purchasing power. Today, the road traffic is 53% more than what it was 30 years ago. What is Billboard advertising advantages and disadvantages? Costs One of the disadvantages of using billboard advertising is the money a company needs to spend from the time the billboard is set up to the time it is taken down. It is mandatory to procure user consent prior to running these cookies on your website. Are you aware of them? Despite the presence of social media and online marketing tools, combining these with other methods to create consumer awareness prove to yield results. We also use third-party cookies that help us analyze and understand how you use this website. There are so many types of billboard advertising; posters, bulletins, mobile billboards and others that creatively employ the use of large objects and even buildings. You can make an impact in the subconscious mind of the pedestrians, drivers and passengers, everyone who uses the road where your billboard is located. You instantly connect to your prospective customers. The Advantages & Disadvantages of Billboards As an Advertisement Tool Also, if the site of your billboard is blocked by a tree or a branch, it will hinder its visibility. Apart from signing a contract with the owner of the space, other costs include maintenance and repairs. It does not cater to a specific segment of the market. The size of the billboard makes it impossible to not notice it. Understanding VeChain: A Blockchain for Supply-Chain Management, How to Withdraw from Coinbase and Deposit to Your Bank, Tron Coinbase Custody Asset Consideration, Effective medium of awareness advertising, Photographic information (strong visual effect), Builds company reputation and product image. Bible Commentary Bible Verses Devotionals Faith Prayers Coloring Pages Pros and Cons, 6 Advantages and Disadvantages of Being An Extrovert, 7 Advantages and Disadvantages of Binocular Vision, Matthew 24:15 Meaning of the Abomination That Causes Desolation, Matthew 10:36 Meaning of Verse and Simple Commentary, Romans 8:11 Meaning of Give Life to Your Mortal Bodies, Romans 4:5 Meaning of Their Faith Is Credited as Righteousness, Philippians 4:11 Meaning of Content Whatever the Circumstances, He Who Is Faithful with Little Meaning and Meditation, Philippians 2:3 Meaning of Value Others above Yourselves, Luke 12:49 Meaning of I Have Come to Bring Fire on the Earth. Even though a huge space is available for advertisement, it only gives a short message that must make a strong impact on prospective customers to stimulate sales. Yes, a billboard can cost you anywhere starting from $1000. Since billboards aim to get the attention of people who are driving or passing by, they are big in size and often have celebrities as endorsers. Once you adopt it, watch your sales rise for yourself. What is Billboard advertising advantages and disadvantages? Say, a product is targeted to farmers or people living in the countryside. Advantage: Guaranteed Traffic With billboard advertising, there is no option to turn it off or flip the page. Geared Towards Moving Traffic Since the targeted audience is mobile, billboards need to rely on graphics or images instead of texts. This category only includes cookies that ensures basic functionalities and security features of the website. Know the Advantages and Disadvantages of Intensive Distribution? Third, since the targeted audience is mobile, there is limited exposure of the billboard. First, potential consumers will not be able to really grasp the message the advertiser is trying to convey, unless they will be caught in traffic. Well, billboard advertising is the best way to do it right. Also, it can be increase sales since anyone can just go online after seeing the website on the billboard. This means there are more people on road viewing your advertisement so your billboard will reach out to a larger share of market within a geographic location. Here’s what you need to know about the pros and cons of billboard advertising before venturing into it. Today, the road traffic is 53% more than what it was 30 years ago. Here are some of the advantages and disadvantages and how to utilise them more effectively: Some Interesting Stats: 4 in 5 people notice billboards. This means they can mostly afford to buy your product too. This results in the ad automatically getting registered in their photographic memory so they will remember it. Would people be stimulated by a billboard to buy your product? However, the uprise of online advertising methods has resulted in most people ignoring this traditional method and adopting more modern ways that are mostly based on the internet. Another disadvantage is that you cannot ascertain whether your billboard has successfully drawn new customers. 2. This website uses cookies to improve your experience while you navigate through the website. 3. Just like other marketing methods, there are some costs associated with billboard advertising. Billboards can be positioned along the route where prospective consumers drive by or pass by regularly, like in highways. Advertising by billboards is especially useful if you want to create product or brand awareness for your company in the market. According to the Outdoor Advertising Association of America, outdoor advertising campaigns cost an average of $3.38 to $8.65 per 1,000 impressions, or CPM. For this reason, the bolder your ad, the better. While billboard advertising can be a very effective promotion tool for your product or service, it comes with its pros and cons. By indulging in the best practices for advertising by billboards, you can ensure that you reap more advantages of this advertising tool and minimize the disadvantages. And if there will be destruction to property or injury related to a damaged billboard, the owner might have to face legal issues as well as additional expenses. Having said this, seeing a billboard repeatedly contributes to consumer recall. As with most types of advertising, there are also costs involved in having an active billboard on display. Although, your audience has a very limited time to take note of your ad, there will be a high frequency of customers being repeatedly exposed to it. 1. People easily register photographic data and short phrases (slogans). Visibility Advertising billboards are placed strategically along major thoroughfares and highways, thus, increasing the possibilities of being seen by a great number of consumers all throughout the day. Businesses evaluating use of digital billboards as part of a marketing strategy should weigh not only the pros but the cons of this method of advertising. (Nielsen CMV 2013; Driver Engagement Study) 71% of believe Billboards are very effective at reaching them with advertising messages when they drive. However, like any other marketing medium, there are pros and cons to this option. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. If you are looking to target a specific target group, billboards is not for you. There can be some uncontrollable factors like harsh weather and vandalism that can damage your billboard, although, chances of vandalism are less likely in traditional billboards that are several feet above the ground. Audience Conversion The strategic location and unique design of billboards are instrumental to making sales and converting an audience into an instant customer. By indulging in the best practices for advertising by billboards, you can ensure that you reap more advantages of this advertising tool and minimize the disadvantages. This will strengthen your product presence in the market as you reach numerous target groups simultaneously. If a person driving by sees the billboard and suddenly realizes the need to buy the advertised product, it will be easier for him or her to drive to the nearest establishment offering that product. Necessary cookies are absolutely essential for the website to function properly. There are a lot of options when it comes to advertising, but one of the biggest ways to make a splash is through billboards. Another disadvantage is that you cannot ascertain whether your billboard has successfully drawn new customers.